About us

Clean Beauty from the Heart of Ireland to Your Home

Welcome to Freedom Cosmetics, where natural skincare meets wild Irish beauty. Nestled in the breathtaking Mourne Mountains of Northern Ireland, we handcraft clean, effective, and earth-friendly skincare for those who believe what goes on your body should be as pure as what goes in it.

Our Story

Freedom Cosmetics began in 2020 with a simple mission: to create truly natural, chemical-free skincare that supports both people and the planet. What started as a personal journey by founder Olivia Sherry-O’Reilly soon became a family-run brand, with her husband Seamus bringing his passion for holistic wellness into the mix.

Together, we’ve built a brand that blends time-honored botanical wisdom with a fierce commitment to sustainability and transparency.

What We Stand For:

🌱 Nature-First Formulas
From nourishing soap and shampoo bars to our signature vegan deodorants, every product is carefully crafted using only clean, plant-based ingredients.

♻️ Sustainable Inside and Out
We never use plastic packaging—only biodegradable, recyclable, and compostable materials that align with our zero-waste mission.

🐰 Always Cruelty-Free
No animal testing. No palm oil. No parabens. No synthetics. Just honest skincare that works naturally.

🌿 Handmade in Small Batches
Each product is made by hand in our Northern Ireland workshop, ensuring exceptional quality and care in every jar, bar, and balm.

A Home You Can Visit

In 2023, we opened the doors to our first store in Newcastle, Co. Down, giving our local community a place to explore our full collection in person. If you’re ever in Ireland, we’d love to welcome you at 109 Main Street, Newcastle—just minutes from the sea and the slopes of the Mournes.

Our Vision

At Freedom Cosmetics, we believe beauty should never come at the cost of your health—or the planet’s. That’s why everything we create is rooted in nature, crafted with care, and designed to help you feel good in your skin every single day.

Whether you're discovering us from across the Atlantic or just down the road, thank you for joining us on this journey toward a cleaner, greener future.